Friday, August 23, 2013

Toilet paper fit for an Emperor

Hanebisho is probably one of the most expensive toilet paper brands in all of Japan.

As you can see, it is 5000yen (~$53 CAD) for 3 rolls, or 10,000yen (~$107) for 8 rolls. If you set up a standing order for 8 rolls every 1-3months (you can choose the frequency at which it comes) the cost drops down to a mere 9000yen  (~$96) per order. (Note, you cannot cancel your standing order until after the 4th delivery, so you'd still be spending at least 36,000yen (~$384) for 32 rolls of toilet paper!)

Breaking this down to a per roll price, that's between 1125-1667yen (~$12~$18CAD) per roll!

What exactly is so special about this toilet paper?

(Loosely translated and summarized from the product website)

Presented to* the Emperor for five years. 
(*and presumably accepted by him as well)

The ultimate softness
Feels as if your skin is being gently swathed in silk

Created by the most fastidious of fastidious artisans
The ultimate softness and Japanese modern design
Each roll is carefully selected for production
Japanese modern design
Carefully designed to look stylish no matter where the paper is torn.

High quality Tosa washi (Japanese paper from Kochi Prefecture)
Each roll is carefully wrapped in Tosa washi.

Box handcrafted by Kyoto washi artisans
Each box is handmade by Kyoto washi artisans.
The interior of the box is done in silver leaf.

Only 150 rolls are produced each day
Each piece is individually checked for quality so production is highly limited
The secret of Mochizuki Seishi's* toilet paper
(*company name)
The company president has checked the product on his own skin every day for over 10 years! Every day the maker of each roll writes their name and the date on the roll. The president checks these daily.

Production method adjusted daily
The production method is adjusted for temperature and humidity daily. No two days' production methods are the same.

Pancake method
Mochizuki Seishi toilet paper is made the same way as pancakes. Do you know how to make delicious pancakes?  If the heat is too high the bottom will burn and the middle will be dry. Deliciously fluffy pancakes are cooked slowly at the perfect temperature. In the same way, Mochizuki Seishi toilet paper is dried more slowly than usual methods. Careful attention is paid to the temperature. Time is no object in the pursuit of perfect softness.

Water from the clearest stream in Japan, the Niyodo River 
The Niyodo river ranked 1st in the 2010 (Japanese) National River Water Quality Ranking.

Highest quality pulp
The most important ingredient in making toilet paper is pulp.
Our company uses 100% Canadian pulp.  

So there you have it--toilet paper fit for an Emperor. But you don't have to take just the company's word for it. Here is what a satisfied customer has to say about the product:

Decorating the living room! 
I gave my father Hanebisho for a Father's Day present. He thought the wrapping paper and toilet paper itself were so beautiful he put them on display in the living room! He looked very happy.
Kochi City Customer


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